My TikTok presence has grown organically through consistent posting, trend analysis and audience-led storytelling.

Key metrics (last 12 months):

• 1.2M new viewers

• 313K likes

• 19K followers

• 22K comments

• 6,500+ shares

Traffic is driven primarily by discovery:

• 59.1% For You Page

• 32.6% Search

• 1.8M total viewers

• 2.5M post views

• 23.7K followers

This demonstrates strong content discoverability and relevance beyond my existing follower base.

My content resonates internationally, with a diverse and engaged audience across key markets:

• United Kingdom - 29.1%

• United States - 28.2%

• South Africa - 14.0%

• Malawi - 13.7%

This global reach allows brands to tap into culturally connected, digitally fluent audiences.

Brand & Commercial Work

I’ve collaborated with established brands and institutions across beauty, media, retail and lifestyle, producing content aligned with brand objectives while remaining authentic to my audience.

Selected collaborations include:

• BBC iPlayer

• MAC Cosmetics

• Samsung - Student Ambassador

• Estrid

• Chichi London

• Shoezone

• Mooslover

• Enish Resturant

• Event coverage across Scotland

My work supports brand visibility, product storytelling and event amplification through short-form video and audience-first messaging.

My approach blends creativity with performance thinking:

• Trend-led ideation grounded in platform insights

• Strong hooks and audience retention strategies

• Clear, digestible storytelling

• Visual consistency and brand alignment

• Content optimised for search, shares and saves

This allows content to perform both organically and commercially.

My TikTok presence demonstrates the ability to:

• Reach new audiences at scale

• Drive engagement through relatable, culture-led content

• Deliver value to brands without compromising authenticity

• Translate creative ideas into measurable performance