Personal TikTok
Short-form content strategy • TikTok analytics • Brand partnerships • Video editing • Trend analysis • Audience growth • Event content • Community engagement
2.5M views · 1.8M viewers · 591.6K likes · 23.7K followers · Global audience
〰️
2.5M views · 1.8M viewers · 591.6K likes · 23.7K followers · Global audience 〰️
Overview
I create short-form, platform-native content on TikTok focused on culture, beauty, lifestyle and commentary, combining creative storytelling with an understanding of what drives reach, retention and conversation.
My content has reached a global audience and supported both personal growth and commercial brand partnerships.
-
My TikTok presence has grown organically through consistent posting, trend analysis and audience-led storytelling.
Key metrics (last 12 months):
1.2M new viewers
313K likes
19K followers
22K comments
6,500+ shares
Traffic is driven primarily by discovery:
59.1% For You Page
32.6% Search
1.8M total viewers
2.5M post views
23.7K followers
This demonstrates strong content discoverability and relevance beyond my existing follower base.
-
My content resonates internationally, with a diverse and engaged audience across key markets:
United Kingdom - 29.1%
United States - 28.2%
South Africa - 14.0%
Malawi - 13.7%
This global reach allows brands to tap into culturally connected, digitally fluent audiences.
-
Brand & Commercial Work
I’ve collaborated with established brands and institutions across beauty, media, retail and lifestyle, producing content aligned with brand objectives while remaining authentic to my audience.
Selected collaborations include:
BBC iPlayer
MAC Cosmetics
Samsung - Student Ambassador
Estrid
Chichi London
Shoezone
Mooslover
Enish Resturant
Event coverage across Scotland
My work supports brand visibility, product storytelling and event amplification through short-form video and audience-first messaging.
-
My approach blends creativity with performance thinking:
Trend-led ideation grounded in platform insights
Strong hooks and audience retention strategies
Clear, digestible storytelling
Visual consistency and brand alignment
Content optimised for search, shares and saves
This allows content to perform both organically and commercially.
-
My TikTok presence demonstrates the ability to:
Reach new audiences at scale
Drive engagement through relatable, culture-led content
Deliver value to brands without compromising authenticity
Translate creative ideas into measurable performance