African Caribbean Society, Dundee University

Campaigns rooted in culture and community.

I managed and grew the African Caribbean Society’s digital presence, delivering campaign-led social media activity that drove growth, engagement and sold-out events across the academic year.

34% growth · 600+ followers · Sold-out events · Award-winning society

My Logo Work

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My Logo Work 〰️

Overview

I led social media and campaign promotion for the African Caribbean Society at Dundee University, managing the society’s digital presence and marketing activity across events, collaborations and on-campus initiatives. Over a seven-month period, I focused on growing audience engagement, strengthening brand identity, and driving attendance through platform-native content and campaign-led promotion.

My approach centred on understanding student culture and using social platforms as tools for connection, visibility and momentum. This included:
- Managing and running the society’s social media channels
- Creating promotional content for key events and campaigns
- Developing a consistent visual and tonal identity
- Leveraging short-form video and platform trends to increase reach
- Coordinating on-campus promotion alongside digital activity
- 34% social media growth in 7 months
- 600+ new followers organically
- Consistent increases in reach, engagement and event awareness
- Multiple sold-out events
- Contribution to a multi-award-winning society, including:
  - Dundee University Society of the Year (2023)
  - Event of the Year (2023)
  - Society Member of the Year (2023)
- Social media strategy
- Campaign planning
- Content creation
- Short-form video
- Community engagement
- Event promotion
- Brand storytelling
An example of how culturally informed content and clear campaign thinking can drive growth, engagement and real-world outcomes.