Operating in a fast-paced start-up environment, I was responsible for producing and managing high-level digital content across owned channels, while maintaining consistency with evolving brand direction.

This included:

• Managing social media across LinkedIn, Instagram, X, Facebook and TikTok

• Content planning, scheduling and performance tracking

• Producing platform-native short-form video and reels

• Event photography, graphic design and video editing

• Supporting multiple campaigns simultaneously with shifting priorities

Product Guru’s platform serves a community of 87,000+ brands, including Tesco, Selfridges, Harvey Nichols, Sephora, Fenwick, Candy Kittens and more.

My work supported:

• Ongoing brand communication and visibility

• Outreach-led storytelling around retailers, buyers and founders

• Maintaining a professional, credible tone for a B2B audience

• Translating networking value into compelling digital narratives

I contributed to the evolution of Product Guru’s content strategy through trend analysis, testing and refinement.

Key initiatives included:

• Conducting A/B testing to improve engagement

• Analysing platform trends to inform content direction

• Supporting a brand refresh through updated colour palettes, cleaner layouts and more digestible content

• Increased focus on Reels and short-form video to improve reach

Results:

• 213 followers gained in 11 months

• Reel views doubled following content and format optimisation

• Improved consistency and clarity across brand channels

My role directly supported:

• Increased ticket sales for networking events

• Stronger brand consistency across platforms

• Community engagement within a large-scale B2B network

• A more refined, professional digital presence aligned with business growth