Rebuilding Community: Relaunching GCU African Caribbean Society

Role: President & Marketing Lead
Timeline: Sept 2025 – Present
Platforms: TikTok, Instagram, WhatsApp, Email Marketing, Events, Partnerships

Video that started it all

    • Society dormant for ~5 years

    • No active membership base or funding

    • Low awareness among students

    • Needed to rebuild trust, visibility, and engagement fast

  • A digital-first, community-led approach:

    • Leveraged my personal TikTok platform to drive awareness and trust

    • Built urgency and FOMO through short-form video, stories, and WhatsApp funnels

    • Positioned ACS as inclusive, culturally grounded, and relevant

    • Partnered with local Black-owned businesses to add tangible value to membership

    • Aligned campaigns with key cultural moments (Black History Month, Men’s Mental Health Month)

  • Multi-channel rollout in under 6 weeks:

    • TikTok launch → Instagram storytelling → email campaigns → WhatsApp communities

    • Reintroduced ACS through events, giveaways, and collaborations

    • Designed and launched a new visual identity rooted in Black history and symbolism

    • Created membership-only perks to drive conversion, not just reac

    • Society Relaunch & Membership Drive

    • Black History Month Programming

    • “Mind Over Miles” - 3,000km fundraiser for Black Minds Matter UK

    • Inter-University Collaborations (Glasgow × Strathclyde × GCU)

    • Community Events: Games Night, Debate Night, Wellness Walks, Networking

    • 55 paid members acquired in the first launch phase

    • 70+ community members engaged via WhatsApp

    • High-turnout events

    • Secured partnerships with Black-owned businesses for member discounts & sponsorships

    • Raised funds and awareness for Black Minds Matter UK

    • Re-established ACS as a visible, respected society on campus

    • Campaign Strategy & Execution

    • Community Growth & Retention

    • Social Media Marketing (TikTok-led growth)

    • Brand Relaunch & Visual Identity

    • Partnerships & Sponsorship Outreach

    • Event Marketing & Promotions

    • Leadership & Stakeholder Management

Overview

After nearly four years of inactivity, the African Caribbean Society (ACS) at Glasgow Caledonian University was rebuilt from the ground up. With no existing members, funding, or infrastructure, I led the full relaunch, transforming ACS into an active, visible, and growing community within weeks.

This campaign focused on community-building through digital storytelling, strategic partnerships, and culturally relevant events, using social media as the primary growth engine.

This campaign proves my ability to build brand equity, drive engagement, and create community impact from zero - using marketing as a tool for both growth and social change.

It’s not just about numbers.
It’s about turning visibility into belonging.

Why This Matters

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